Competition Intensifies in Latin American Fitness Market
Latin America’s fitness industry experienced increasing competition during 2024 as both established operators and new entrants expanded across the region. Edgard Corona maintained Smart Fit’s position as the largest chain with 1,743 facilities, but competitors including Bodytech, Fit Life, and…
Velocity Acquisition Marks Smart Fit’s R$ 183 Million Push Into Specialized Fitness Studios
Smart Fit has completed its acquisition of Velocity, the specialized indoor cycling studio chain, for approximately R$ 183 million. This strategic purchase represents a significant step in Edgard Corona’s vision to transform Smart Fit into a comprehensive wellness platform that…